Last week saw an addition of professional experience to the health and wellness industry. Body Evolution by Winnie seeks to raise professional standards of the wellness industry. The brand was launched on Wednesday, August 8, 2018 at the Body Evolution by Winnie, Kose Heights House Opposite Argwings Kodhek Road in Hurlingham.
In a media brief about the launch it was clear the brand comes in at the right time to offer the solutions that will enrich the health and wellness of the overall population.
Do we really have a problem?
The answer to this question is simply a ‘Yes’ and a ‘No’
It is true that wellness and its influence is taking over everyday life. This reveals a problem in the Kenyan population. A problem with change of healthy lifestyles, in unprecedented fashions.
Body Evolution by Winnie, traces this problem to long working hours and abnormal work schedules that run to weekends, evenings and nights that eventually strain employees and their families.
Despite growth in the wellness industry, one downfall to the industry has been the needed human resource skilled in raising awareness about wellness that will spur it to the next milestone.
Media Research seems to support the ‘No’. Data from the Spa and Wellness Association of Africa (SWAA) indicates that according to market research and analytics firm, Euromonitor International, Health and Wellness Tourism in Kenya recorded a value growth of 9% in 2013 to reach sales of Sh2.5 billion. Over the last five years this has grown to a 5Billion industry. So, there is growth.
The problem and the awareness thereof, gives the wellness professionals an opportunity
The opportunity is to look at health awareness holistically, to include the various components of a person’s wellbeing. There are six aspects of a human that touch on the state of mind, state of the heart and the state of the body.
Wellness puts in consideration all the six including the spiritual wellbeing, physical, emotional, social, intellectual and environmental wellbeing.
The considerable rise in the middle class is a real driver to this new market. There is considerable increase in the need to rest and mitigate stress as well as having time with family and visiting new places and experiencing different cultures. These needs have expanded this particular market niche to abnormal levels.
This age and its demands have made wellness a strong need among consumers both locally and internationally. The consumer trends are now putting pressure on the limited expertise in the industry. Wellness tourists offer great economic returns and are beginning to demand that the sector grows to accommodate its growing need for qualified professionals.
Can we then have solutions to the wellness needs?
An integrated approach to learning is what the population needs to take professional wellness standards within and without a notch higher. Global Wellness Industry Research shows that majority of learners have a preference to learning that blends print, digital and hands on practical training approaches and resources.
Body Evolution by Winnie in relation seeks to offer comprehensive and user-friendly courses, flexible enough to allow holistic wellness enthusiasts to access these integrated learning approaches. There are many opportunities, offered to learn life skills, professional conduct, and business awareness among others to kick start their careers. The courses are accredited by ITEC in the UK.
ITEC (International Therapy Examination Council) is a highly respected examining body that provides leading international qualifications, specializing in Beauty & Spa Therapy, Hairdressing, Complementary Therapies, Sports & Fitness Training and Customer Service with centers in 39 countries.
ITEC’s partnership with Body Evolution by Winnie is intended to enrich the overall learner experience, and forms part of ITEC’s longstanding commitment to improving the standard of training and professionalism within the industry.
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